The Royal Highland Show 2026: Thank You for Joining Us on Avenue R
The Royal Highland Show is always one of the highlights in our events calendar, bringing together colleagues, customers and industry partners from across the country. Despite some challenging weather conditions on Thursday and Friday, this year’s show once again proved why it remains one of the most important dates in the agricultural calendar.
Located on Avenue R, our stand welcomed hundreds of visitors across the four days, giving customers the opportunity to get up close with the latest machinery from JCB while catching up with the team of the course of a busy and enjoyable show.
Taking centre stage on our stand was the all-new JCB Fastrac 6300, which attracted plenty of attention throughout the weekend. Visitors were keen to learn more about the JCB 6000 Series and see first-hand the innovation, comfort and performance that continue to make JCB a leading name in agricultural machinery.
Adding a touch of fun to the stand was Genny, our eye-catching JCB generator wrapped as a cow, which quickly became a favourite with visitors and proved to be on of the most photographed machines on display. It certainly helped bring a smile to faces, even during the wettest spells of the show!
Saturday saw rugby international and Glasgow Warrior, Alex Craig, officially kick off our stand competition from the cab of our special 80th Edition JCB 542-70 loadall. Alex spent time meeting visitors and helped launch the competition, creating plenty of excitement on the stand and drawing a great crowd throughout the day.
As always, The Royal Highland Show provided a fantastic opportunity to reconnect with existing customers and meet new faces. While the weather may not have been on side for the first half of the event, it certainly didn’t dampen spirits, and we were delighted to see so many people taking the time to visit the stand.
Will Fleming, Agricultural Director for Scot Agri, said:
‘The Royal Highland Show is always a key event for Scot Agri and a fantastic opportunity to showcase the latest JCB machinery while catching up with customers old and new. Despite the challenging weather, we were delighted to welcome so many visitors to the stand and would like to thank everyone who came along and made the show such a success.’
A huge thank you to everyone who visited us on Avenue R throughout the show!
Did you attend the Royal Highland Show 2026? Don’t forget to tag Scot Agri in your photos – we’d love to see your highlights from the weekend!